Feature prioritization, product & user research, usability testing, and all product UX/UI designs.
Analyze existing basic user flow and designs, conduct research & user testing, and present recommendations and UX/UI designs for the rest of the mobile app.
Main goal was to create a more finalized and ready-to-launch product.
Launched in the App Store in late July 2017, POPiN is a new product that connects users to premium, membership-only fitness clubs while providing the flexibility of only paying for their exact time spent without subscriptions and membership fees.
Analyze existing designs,
product & user research
Prototype, user test,
design & iterate, repeat.
Finalize UI designs,
handoff to developer.
Guerilla User Testing #1
Test my initial analysis of product, styling, copy, and overall usability.
n=6, 4 female, 2 male.
Styling and information hierarchy need to be revisited.
Reservations and communication of our pricing model are unclear and users need more direction.
Users do not like being locked out of other functions of the app during certain parts of the user flow.
Findings: 6 users,
Original User Flow
Current strategy of reserving a spot is confusing and goes against company mission of providing a flexible and convenient fitness option for users.
Current visual styling of pricing and gym listings needs improvement in visibility and information hierarchy.
The checkout process from receipt to review is too long.
To build a complete product, more thought needs to be given to the entire experience between the users and gym partners and the consumer journey.
My Initial Analysis:
Understand current fitness behaviors, validate product assumptions, and gauge product interest.
178 respondents, 71% females, 29% male
45% of participants workout in more than 1 location (residential gym, fitness clubs, outdoors, specialty studios, etc.) and 42% more than 1 way (classes, videos, self-directed, etc.).
82.5% would use a gym if membership wasn't required and 74% of participants are likely to try our product and pricing model.
Pricing needs to be within $5 - $20 per hour.
These data points show a real opportunity in the market for our product.
Who is the user?
POPiN is a new product with a new and unfamiliar pricing model for gyms. Comparative models are on-demand shared co-working spaces like Breather or similar concepts like Zeamo or Drago.
Initial business goal was to target "millennials" and business travelers. Because of this, we had to make initial assumptions on who our users could be and design for them.
Test audience interest via targeted marketing and broaden the scope of possibility and design for these potential markets:
people who want to visit premium fitness clubs anywhere from 1 - 3x a week.
people with irregular schedules & workouts: business travelers, busy parents, freelancers, entrepreneurs, people who train for athletic events (i.e. marathons), service professionals, budget-focused people who can't afford expensive memberships.
our users could potentially use this as their main way to workout or mostly as a way to supplement their other fitness activities.
Guerilla User Testing #2
n=3, 1 female, 2 male.
Users felt app intro was clear and helped them understand product concept and what they would need to do.
Filter page needs additional tweaking in terms of functionality and copy.
Reviews need additional tweaking, numbers next to bubbles are still confusing.
Timer needs improvement as some information is redundant and requires additional user effort.
Test clarity of app intro, new check in/out process, new navigation, new receipt/
Key Screens of
Final Shipped Designs
A rewards system that can evolve.
- Requiring users to rate the gyms.
Having a page where gym partners can promote memberships.
A way to communicate to users that not all available amenities are open to them via what is shown in app.
Social sharing of workouts & invitations.
Profile picture, emergency contact, and credit card on file must be set up prior to Check In because they are requirements from our gym partners.
Business Needs & Goals:
The biggest strategic changes I made for the product was removing reservations and having the QR code be supplied on gym side so that users would scan in and out at the front desk.
The above is a quick high-level summary of my work on POPiN's mobile app. If you feel like learning more, feel free to contact me.
As the sole and lead UX/UI designer, I also created designs for the web partner apps which you can read about here.
Convenient locations and hours.
Affordability in terms of pricing.
Clear explanation of pricing model and check in & check out process.
Transparency on how much time and money is being spent and what they'll be able to do at each gym.
Flexibility in being able to workout without too many restrictions (times, reservations, etc.)
User Needs & Goals:
Mobile App UX/UI Design